Do, your moods & feelings, your desires & cravings, change
from one day to the next?
Changes in the balance of Heat, Light
and Water (Weather), changes the balance of chemicals in your brain and how it
reacts. These changes then affect how your body works. These changes affect your
moods and feelings and create desires and cravings that are never the same one
day to the next. The balance of Heat, Light and Water (Weather) is the underlying
driver of all human activity, but most of the time you don’t know the effect
it’s having on you. The effect is so primitive that most of the time you
react to the changes subconsciously.
As a consumer, and like every other
consumer, these subconscious decisions affect every action you take, including
what you eat & drink what clothes you wear and almost everything else you
buy and in what quantity you purchase them. Until now these subconscious decisions
have not been fully acknowledged. If the cause of an action cannot be recognised,
predicting the effect cannot be forecast.
Just think of the possibilities if
those subconscious decisions could be forecast! Being able to predict consumer
desire would greatly enhance the forecasting ability of retailers and suppliers
to improve availability, reduce stock, reduce waste, and significantly improve
customer service. Just think no more out of stocks of the products you desire,
when you want them.
In the UK, retail sales are worth £249bn,
it is recognised that availability ranges from 90% to 96.5% (depending
on sector), so
there is a gap in potential sales of between £24.9bn and £8.7bn.
Weatherology™ has developed the NAXIS System™ to produce forecasts of consumer desire. By using the discovery of the Feel Good Factor, a combination of weather elements, provides a very good indicator and measure of consumer desire. Utilising the FGF within the NAXIS System™ gives the ability of converting consumer behaviour into real consumer driven demand. It is called the Feel Good Factor, very simply, because it is an excellent reflection of how you feel and the resulting actions you take.
