You don't know what you're buying!
Availability is an ongoing issue for retailers.
It has been difficult for retailers to accurately predict consumer demand
and maintain stocks to meet the needs of their customers >> until
now.
With the launch of its new NAXIS System, Weatherology can significantly improve
on shelf availability (OSA) so the products you desire are in store whenever
you want them.
Before you even think about going shopping your brain subconsciously tells you if you should go or not.
Where would you rather be?
> In a supermarket?
> On the beach?
> In the garden?
> Going for a walk?
> Playing sport?
We all have to eat and drink, keep warm and dry so what do you buy when you go shopping? Latest research shows most of your purchases are driven by your subconscious - something which has not been fully recognised >> until now.
You have two specific hormones in your body - Serotonin and Melatonin - which affect your moods and feelings and create a desire for foods with high or low carbohydrate content, thus changing the decision-making process when you go shopping. Nature, as ever, does a balancing act. When Serotonin levels are high the desire for food products high in Melatonin increases and vice versa.
What changes the balance of these hormones is a direct effect of a combination of weather elements. It explains why you eat salad products in summer and roast dinners in winter. But these are extremes and don't happen all the time. However your hormones do change 24 hours a day, 365 days a year and so do your desires. These changes also explain the craving for foods like chocolate, generally accepted as an impulse purchase >> until now. If impulse can be predicted, it is no longer an impulse.
So, what happens when these specific weather conditions occur? The shelves are empty because everyone is being driven subconsciously by a similar craving.
