Background to Weatherology and the development of the NAXIS System

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In broad terms, NAXIS comprises five discreet but inter-relating components:

1. Product demand forecasting
    - (a) Short term (b) Long term

2. Footfall forecasting
    - (a) Short term (b) Long term

3. Consumer behaviour analysis

4. Promotion and event analysis

5. Brand/product positioning and balancing
 

5. Brand/Product positioning and balancing

To maximise the full potential of sales you need to know when the consumer will desire P1 (positively correlated) and N1 (negatively correlated) products. The NAXIS System recognises this distinction and can therefore predict when customers will demand one or the other. To avoid the 'all eggs in one basket' syndrome, the NAXIS System can identify into which category each product falls, giving you the opportunity to provide a balancing product and reduce the risk. This powerful process maximises the sales potential of any product portfolio. 

BENEFITS

. Maximises the sales potential of any product portfolio
. Reduces risk of lost sales.
 

 
If you would like to find out more about the NAXIS System and how it can help your business, please contact us:
 

 

Tel: 0845 603 3458
Email: info@weatherology.co.uk
 
 

 
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