Weatherology - Converting Consumer behaviour into demand

The full story

Background to Weatherology and the development of the NAXIS System

> The challenge retailers face

> Redefining consumer influences

> A new way of thinking

> Harnessing the understanding

The benefits of NAXIS

Select an area of interest:

Suppliers
HR
Finance
Market Research
Brand Marketing
Sales/Trade Marketing
Production Planning
Production
Distribution
Consumer Research

Retailers
Category Management
Marketing
Space Management
Store Replenishment
Depot (Stock Control)
Distribution
Store Operations
Customer Insight
HR
Finance
Consumer Research

Others
CRM
Services

In broad terms, NAXIS comprises five discreet but inter-relating components:

1. Product demand forecasting
- (a) Short term (b) Long term

2. Footfall forecasting
- (a) Short term (b) Long term

3. Consumer behaviour analysis

4. Promotion and event analysis

5. Brand/product positioning and balancing

4. Promotion and Event Evaluation

The NAXIS System very accurately measures the difference between normal consumer purchases and what they actually put in their baskets during promotional and event activity. This provides an excellent measure of the success or failure of promotional activity by means of cost benefit analysis, providing a great planning tool for future promotional strategy.

BENEFITS

. Providing an effective planning tool based on cost
benefit analysis
. Maximising promotional spend
. Maximising event activity.

Implementation and integration

If you would like to find out more about the NAXIS System and how it can help your business, please contact us:

Tel: 0845 603 3458
Email: info@weatherology.co.uk

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