In broad terms, NAXIS comprises five discreet but inter-relating components:
1. Product demand forecasting
- (a) Short term (b) Long term
2. Footfall forecasting
- (a) Short term (b) Long term
3. Consumer behaviour analysis
The predictive aspects of the NAXIS System forecast when, where and what your customers are will do. The NAXIS analytical tools provide the understanding of why they do them.
You can now analyse where a customer will go to shop, when they will go to make a purchase, what and how much they are likely to buy. Most importantly, you will also have a unique insight into why they make these decisions. The NAXIS System also allows you to identify probable 'impulse purchase' products - an apparent paradox that flips the whole idea of predicting consumers' rational actions to forecasting their subconscious actions.
This accurate analysis of consumer behaviour will greatly reduce the scale of necessary consumer research and greatly improve the efficacy of your CRM activity. And with this improved efficiency and streamlining will come significant cost savings.BENEFITS
. Streamlining consumer research
. Increasing effectiveness of CRM activity
. Reduced costs.
If you would like to find out more about the NAXIS System and how it can help
your business, please contact us:
Tel: 0845 603 3458
Email: info@weatherology.co.uk
