Background to Weatherology and the development of the NAXIS System

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In broad terms, NAXIS comprises five discreet but inter-relating components:

1. Product demand forecasting
    - (a) Short term (b) Long term

2. Footfall forecasting
    - (a) Short term (b) Long term

3. Consumer behaviour analysis

4. Promotion and event analysis

5. Brand/product positioning and balancing
 

2. Footfall Forecasting

The insight delivered by the NAXIS System into gives you improved forecasting of not only how many potential customers there will be, but where they are more likely to shop, be it high street, mall, out of town or in local outlets. This allows you to plan optimum staff-to-customer ratios more effectively than ever before. You can develop 'picking list' of priority products and ensure that there will be sufficient manpower to replenish shelves, reducing the endemic 'last 50 yards' problem. The NAXIS System also has the ability to maximise rapid response promotional activity to take full advantage of expected footfall increases and the predicted desires of these customers. For longer term forecasting, the NAXIS System also has the ability to provide an efficient planning tool for optimising customer/staff numbers and maximising promotional activity.

The advantages of this are abundantly clear. Increased efficiency means you can maximise returns on your labour costs while at the same time increasing turnover.

BENEFITS

(a) Short term forecast model:
     . More efficient planning of staff to customer ratios
     . Fulfiling the last 50 yards
     . Maximising returns on staffing costs.
     . Flexibility of staffing levels to react to tactical
       promotions activity.

(b) Long term forecast model:
     . Effective planning of staffing levels
     . Reduced labour costs
     . Increased turnover
 

 
If you would like to find out more about the NAXIS System and how it can help your business, please contact us:
 

 

Tel: 0845 603 3458
Email: info@weatherology.co.uk
 
 

 
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