Why do, our moods and feelings, our desires and cravings, change from one day to the next?
The balance of heat, light and water, affects the levels of certain chemicals in our brain. These fluctuations then affect how our body works, our moods and feelings, and creates desires and cravings that change from day to day. Our balance of heat, light and water is determined by the weather, which means it is the subconscious driver of all human activity.
As consumers, our subconscious decisions determine what we eat and drink, what clothes we wear, and almost everything we buy and the quantities we buy in. So once a sale is lost through none availability, it really is lost because as the weather changes, so do our cravings.
In 2005, UK retail sales totalled £249bn, with a recognised on shelf availability of between 90 and 96.5%. This equates to a shortfall in potential sales of between £24.9bn (90%) and £8.7bn (96.5%).
These figures highlight the huge gap between what we think the consumer wants and what they actually buy. With the launch of the NAXIS System, we are able to bridge that gap and achieve a better understanding of consumer desire, resulting in an increase in turnover of between £1.25bn and £8.7bn across the retail industry.
At the heart of the NAXIS System is ‘The Feel Good Factor’, our revolutionary discovery of what drives consumer behaviour and how it directly correlates to consumer demand. By using ‘The Feel Good Factor’ we can accurately predict what, where, when and how much the consumer will buy.
In broad terms, NAXIS comprises five discreet but inter-relating components:
1. Product demand forecasting
- (a) Short term (b) Long term
2. Footfall forecasting
- (a)
Short term (b) Long term
3. Consumer behaviour analysis
