Retail sales index
The weather drives the ups and downs of the retail sector.
Latest analysis by Weatherology on the Retail Sales Index,
highlights how much we, as shoppers are affected by the weather.
Shopping behaviour is governed by the weather.
After hearing a report that high street sales were poor in April attributable to the weather, Weatherology decided to prove it.
Using RSI data from the Office of National Statistics we analysed monthly figures from Sep 2001 to the latest Apr 2005. The results were amazing.
Weatherology use a weather index called the Feel Good Factor (FGF) which is a combination of weather parameters. In all our research for major retailers and manufacturers we have discovered that the FGF is the main driver of consumers buying decisions.
Correlations between the Feel Good Factor and Food /Non Food Sales are very much in line with our previous research showing about a 95% relationship.
So was April’s poor retail trading attributable to the weather – Definitely!
FGF Apr02 Apr03 Apr04 Apr05 |
10.9 10.9 8.3 7.6 |
The results have been so amazing we have been able to build forecast
models (unrefined):
