Retailers - Marketing
The components of the NAXIS System and the benefits applicable to your area
of interest are:
1. Consumer driven demand forecasting
BENEFITS
(a) Short term forecast model:
• Better on-shelf availability
• Reduction of stock
• Reduction of storage space
• Reduction of waste on short life products.
(b) Long term forecast model:
• Management of stock levels
• Reduced stock cost
• Improved margins by controlled mark down.
2. Footfall Forecasting
BENEFITS
(a) Short term forecast model:
• More efficient planning of staff to customer ratios
• Fulfiling
the last 50 yards
• Maximising returns on staffing costs.
• Flexibility
of staffing levels to react to tactical
promotions activity.
(b) Long term forecast model:
• Effective planning of staffing
levels
• Reduced labour costs
• Increased turnover
3. Consumer Behaviour Analysis
BENEFITS
• Streamlining consumer research
• Increasing effectiveness of
CRM activity
• Reduced costs.
4. Promotion and Event Evaluation
BENEFITS
• Providing an effective planning
tool based on cost
benefit
analysis
• Maximising promotional spend
• Maximising event
activity.
5. Brand/Product positioning and balancing
BENEFITS
• Maximises the sales potential
of any product portfolio
• Reduces
risk of lost sales.
If you would like to find out more about the NAXIS System and how it can help
your business, please contact us:
Tel: 0845 603 3458
Email: info@weatherology.co.uk
