Weatherology is a trading company of Weather Research Ltd.
Our history began with an hypothesis that the weather has a far greater effect on business than had been realised to date. With Epos data supplied by Tesco a 4 year research project (Smart Research) commenced in 1998, funded by Heinz, Geest, Birds Eye Walls and Glaxo SmithKline. The results were encouraging showing respectable relationships between the sale of products and certain weather elements.
Over the last 3 years with the discovery of the feel good factor and research conducted for customers like M&S we have developed our understanding of the psychology of consumer behaviour and been able to convert this to consumer demand. We also gained greater understanding and extent of other influences (Price, Promotion and Events etc). Footfall analysis for M&S took our understanding yet another stage further, confirming our knowledge of what "drives" potential customers' to their decision making.
Over the last year, putting all our research understanding together we have developed the NAXIS System.
Directors
Neil Catto
Nigel Le Page
Bob Powell
Consultants
John Watkins
Associates
Hughenden
Advisors
Keith Shepherd
Accountants
R. S. Porter and Co.
Design Consultant
Alan Stratford - Drawbridge CP
Legal
Charles Wilkinson
